Post by account_disabled on Dec 14, 2023 11:17:17 GMT 1
From changing customer behavior comes higher expectations. Actually, if we look at customer behavior, we can see that Business Messaging is not new at all. Because normally we have been chatting and buying and selling things on Messenger for many years now, especially in Thailand. which is like Capital of Business Messaging or a pioneer in buying and selling things on Messenger. But since it's not new, then why has Business Messaging become the Next Chapter in how we use this channel to connect with customers? That's because we see that customer behavior has changed quite a lot and there are higher expectations.
There are 2 main aspects of this increased customer Whatsapp Number List expectation: 1. Speed Nowadays, of course, no one wants to wait for a long time, especially when buying. I believe that many people will definitely want the store to respond quickly. Therefore, when customers connect with a business, they want a quick and instant response, also known as Instant Response. 2. Personalization It's when customers talk to businesses. He needs specific advice in the style of One-to-one Marketing in order to respond to the needs of each customer. Therefore, when we see consumer behavior changing, there are higher expectations like this. It shows that we should pay attention and give importance to the channels where customers send messages to businesses.
It is an increasingly important channel. Because it must meet higher customer expectations. For interesting statistics in Thailand Regarding the use of Messenger or sending business messages, Meta conducted a survey with Kantar and found that 78% of all online users say they send a Connect message with a business at least once per week. This is considered a fairly frequent number. 79% say they choose to chat with businesses Because I want a feeling similar to talking with friends, family, or acquaintances because chatting is a channel that is convenient, fast, and friendly like a familiar person.
There are 2 main aspects of this increased customer Whatsapp Number List expectation: 1. Speed Nowadays, of course, no one wants to wait for a long time, especially when buying. I believe that many people will definitely want the store to respond quickly. Therefore, when customers connect with a business, they want a quick and instant response, also known as Instant Response. 2. Personalization It's when customers talk to businesses. He needs specific advice in the style of One-to-one Marketing in order to respond to the needs of each customer. Therefore, when we see consumer behavior changing, there are higher expectations like this. It shows that we should pay attention and give importance to the channels where customers send messages to businesses.
It is an increasingly important channel. Because it must meet higher customer expectations. For interesting statistics in Thailand Regarding the use of Messenger or sending business messages, Meta conducted a survey with Kantar and found that 78% of all online users say they send a Connect message with a business at least once per week. This is considered a fairly frequent number. 79% say they choose to chat with businesses Because I want a feeling similar to talking with friends, family, or acquaintances because chatting is a channel that is convenient, fast, and friendly like a familiar person.