Post by account_disabled on Jan 10, 2024 7:43:31 GMT 1
How to use SEO and SEM in your strategies Currently, SEO and SEM are two essential techniques to have results on the Internet. Combined, they can serve as an infallible weapon to attract and convert users from the first day of your campaigns and last over time. Look at the SEM first, SEO second philosophy.
SEM and then SEO Using these two methodologies can become a great ally in generating leads and converting customers for your business in the following way: Conduct a keyword study Email List The first step to establish a strategy that combines SEO and SEM in your campaigns is to carry out a keyword searchtrends in your field. Tools like Google Ads Keyword Planner or SEMrush will help you find those with high demand and low "supply." Take advantage of insights Once you have chosen the keywords for your Content Marketing campaigns, it is time to launch the SEM to attract the first users.
Create a plan for the type of content and the type of ads that will give results within that segment. Optimize your site for SEO Whatever the objective of your marketing actions, you will need a well-optimized site to really capture the attention and interest of users. Both SEO and SEM are useful when we have web pages that are well adapted to the user experience that the visitor expects to have and comply with the positioning factors that Google considers.